The Secret Sauce for Successful Cold Email with Nikita Bykadarov, Founder/CEO of Maildoso
In this episode of Exploring Growth, host Lee Murray talks with Nikita Bykadarov, Founder and CEO of Maildoso, about the power of cold email in B2B customer acquisition. Nikita also discusses the challenges of scaling and why cold email remains an affordable, growing strategy for modern marketers.
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Nikita – https://www.linkedin.com/in/nikita-maildoso-2b6a6755/
Nikita Bykadarov
00:00:00
We send millions of cold emails every day for our customers, and we analyze every single successful campaign. We know exactly what's working, what's not, and how to how to turn any company that you know can get any replies right now into the company that whose biggest problem is where where I'm going to find that many account executives.
Lee Murray
00:00:30
Okay, so we have entered the next dimension with cold email. All of our inboxes are cluttered with AI spam sales emails, and no one wants another email to find them. Well, but even with all the cold email madness, I personally am still very bullish on the impact that marketers and salespeople can have with cold email. And I'll get into some of those ideas as we kind of get into our conversation here in a bit. Some very respectful people in my network who are marketers and salespeople who run cold email campaigns, have raved about this platform called mail Doso. So I've been personally using instantly as my tool and had, you know, moderate to good success. I mean, we've sold accounts through cold email, which I guess we could call a success.
Lee Murray
00:01:20
But when I keep hearing good things about one, you know, constantly hearing good things about one specific platform mail Doso, I have to know more. So I thought, you know, I have a podcast, right? This will be the great, great opportunity to just go right to the top and interview the founder CEO of Mel Doso. So today my guest is Nikita, founder CEO of Mel Doso, and he's going to talk to us about his secret sauce for both growing his company using cold email and cold email as a tool for marketers and salespeople. So I'm super excited for this conversation. Welcome to the show, Nikita.
Nikita Bykadarov
00:01:58
Hey, thanks for inviting me. I'm happy to be here.
Lee Murray
00:02:04
Yeah. I mean, as you can tell, I'm excited about this because I think this is, like the here and now. You know, we're January, early January 2025. You know, people, we've been using cold email for marketers and salespeople for years. And I think things come in waves, in trend.
Lee Murray
00:02:21
Right. and I think cold email is sort of at a tipping point now where, you know, you got a lot of bad actors that want to scale quickly and they want to go straight to making, you know, lots of money. And they think, well, we've got the right solution. We just put it in front of millions of people. And of course, we're going to sell business, which is not always true. So it kind of puts a bad taste in everyone's mouth when they hear cold email. But as marketers, you know, even though we're receiving these emails and we we do feel this, we also have to think about how are we going to reach our audiences, because let's say we have the same problem And so cold email is on the table right. And I and I'm just like okay, well cold email has to be considered as a possible tool. Just like back in the day, direct mail you know was overused, but it would use properly by some people. So I'm excited about this conversation.
Lee Murray
00:03:13
Before we get into it though. Tell tell us a little bit about your background and like how did you end up where you are?
Nikita Bykadarov
00:03:19
Okay. Yeah. Thanks for asking. And before going into into this, I actually I received like a handful of beautiful cold emails. And some of them end up, you know, a, you know, big deals, for, you know, like, we end up buying from those people. and, I believe it depends on, like, your writing skills. You can absolutely crush it with cold email. And I know so many success stories. Like if you don't like, if you don't say like, I hope this email finds you well in your code. Emails like you already like in the top 1% performers.
Lee Murray
00:04:11
That's a pretty low bar right there.
Nikita Bykadarov
00:04:13
Yeah, but my journey with cold email started. I don't remember exactly, but the mail dossier is my eighth company. of course, I also, I had like full time job and most of them were, launched as, side gigs.
Nikita Bykadarov
00:04:33
and for, most of them I was using like, cold email to promote them, to find clients. and, well, with different level of success. it was a like, very interesting journey. And my previous company. it was a marketplace for SEO professionals. I can like it was kind of successful. So we had, like, over 600 clients, and, all of them were we use only called email to promote our service because we had to be, like, very targeted in our outreach. So we wanted to reach out only to those people who, you know, it makes sense to reach out to, for example, if we have a lot of partners on our marketplace in cybersecurity space, we only want to go after other security, like other blocks and security space. it might might not make sense to go after something else. And because of that, we couldn't run ads. So we quickly realized that our biggest bottleneck is like how many cold emails per day we can send and how fast we can parse, you know, websites, parse data, parse Google and stuff.
Nikita Bykadarov
00:05:59
So we like quickly start, you know, building our own infrastructure. It all starts with like we had a full time employee who was setting up, you know, mailboxes, domains and stuff. But then we start automating some of those operations. and then at some point we were sending over 10,000 cold emails per day. And then, you will say after a few very interesting conversations, with my friends, I was sharing with them how we do outbound and in fact, our cold email tech stack was a so we were investing into cold email a lot more than we invested, you know, in our product. So like it was like the product was simple. But the, you know, the cold email infrastructure. Way more complex than it was. And we spent on it. Vast majority of our time. And when I was sharing with my friends how we do cold email, they said, wow, can you teach me how to do the same? I'm like, I do cold email, but it's not nearly as good, you know? Or I want to do cold email.
Nikita Bykadarov
00:07:12
I need to learn this stuff. It was like, it's going to be very tough to teach how to do this. Probably I can just automate something for you just, you know, like make a, I don't know, a page where you can like, you know, enter all your details and get what you need. Get your mailboxes ready. So we me and my co-founder, we spent a weekend building, you know, a prototype building, a landing page. So we launched it. We launch with a cold email campaign just to see how it goes. And we immediately saw a demand for this. So, at this time, with backlinks, whoppers. there was six people and, like, including myself. So, my co-founder and for other, employees. So, and I remember at some point I realized that this thing can become a lot more successful than backlinks, whoppers. And we just need to pivot a company. So we had this, you know, call with people where I was sharing, you know, okay, look what this is the, you know, landing page we built.
Nikita Bykadarov
00:08:26
This is the results. so it makes sense to pivot. So and we pivoted and now we are here.
Lee Murray
00:08:35
So, so that that makes a lot of sense. So this came out of just necessity. You built something that was working for you. And other people ask I mean, that's the classic, you know, success story. how did you come up with the name? I think it's a great name.
Nikita Bykadarov
00:08:50
Thank you. I don't know. so I live in Uruguay, and it's in Latin America, of course. So I wanted to, you know, have something like with Spanish. You know, I originally initially I thought about it should be like a Spanish name, the brand name, but then, you know, end up with mail dosa. I actually came up with the name while just watching, you know.
Lee Murray
00:09:21
An inspirational type of thing that came to you.
Nikita Bykadarov
00:09:24
Yeah. Yeah.
Lee Murray
00:09:26
And I'll just just as a side side note here, I know in our intro caller, we were talking and you said you're originally from Russia, and then you had to move because of all the war and everything was happening with Ukraine.
Lee Murray
00:09:39
Yeah. and, I think that's a fascinating part of the story because, you know, you're. Well, actually, I wouldn't ask you. Did you start building before you moved? Or was this something later?
Nikita Bykadarov
00:09:57
So the backlinks, whoppers I started. Before I moved, I actually, like, buy these. I bought this domain in, in Serbia in, Airport when I was traveling. This idea just came, came to my mind when I was there. but then the we pivoted the company here in when I was already here after, you know, a year of, of living in Uruguay.
Lee Murray
00:10:29
And was this something that you bootstrapped, or did you look for investors to get you started, or how the how how'd you do that?
Nikita Bykadarov
00:10:35
It's actually, like a funny story. because, I had a few attempts to raise capital And, so I thought, okay, I need to talk to somebody who already did that in the past. So I set up a few calls with my friends and they said, okay, you need to get prepared for, you know, this is going to be your full time job for the next couple of months.
Nikita Bykadarov
00:11:03
And I was like, shit, in two months I can quadruple the comp like my company. So like, I just don't have enough time for this. So we end up bootstrapping. I actually wanted to raise capital. I think we would, be in, we would have grown much faster if we had one. but end up, bootstrapping just because I was too busy.
Lee Murray
00:11:31
Yeah. Now, that makes sense, though. I mean, sometimes you can hit the ground running much faster and actually get to market and see results. instead of waiting and spending all your time energy with investors. Is it now in your foresight? I mean, do you still. Are you thinking about going back now and raising around for your next, phase?
Nikita Bykadarov
00:11:54
not right now. Maybe later. So right now, I, Like, I don't think we we need this at this, stage, but maybe later it would make sense. although sometimes I have conversations with, with investors who want to who invest heavily in, into this, you know, go to market segment.
Nikita Bykadarov
00:12:23
so.
Lee Murray
00:12:24
Okay, well, let's get into your story of building Doso. And we talked about your first year of growth. and we've been touching on it a little bit here in how you use cold email almost exclusively to grow it, which I thought was awesome because it's it's really just pointing to the, to the tool that you're using that you're building. It's all. It's all there. So take us through. What? What did that look like? Like, day one to. I don't know. How long have you been in operating?
Nikita Bykadarov
00:12:55
a little bit over a year now. So we started with, like, the initially, even before we, made a website, we launched a cold email campaign just to check if there is, demand for something like this initially with low volume. And then we, we spent a few months, so the. We had like a major, constraint like the, we had so many limitations on the, supply side, so we couldn't in other words, we couldn't keep up with demand for, for a lot of time.
Nikita Bykadarov
00:13:46
And we were. So just to give you a perspective. At some point we shut down any, you know, marketing activities for a whole month just because, like my engineering team said, like, no, we cannot take any more customers. Like, yeah, like otherwise our servers will, you know, will die.
Lee Murray
00:14:06
It's amazing.
Nikita Bykadarov
00:14:08
Yeah, it. Kind of it's. Yeah. It was a yeah, it was.
Lee Murray
00:14:17
A very big problem to have.
Nikita Bykadarov
00:14:19
Everybody said that. But it was a very tough period of time because you, you have to grow because you know you have salaries and stuff and then you cannot actually do this because of the, you know, the technical, like things. And then you have to figure out something like very quickly. And on the other side you have your current customers that you know that expect some, you know, level of quality. And and there was there were moments where, you know, our servers were, were just, you know, down for a day or two and it's like for some.
Nikita Bykadarov
00:15:03
Yeah, for some companies it's, it's a lot. Yeah. That was quite a few moments like that. thankfully we rebuilt our, platform initially. We just, you know, we, we tried to build everything quick and dirty and ending up rebuilding it anyways and investing way more resources. But this is the this is the way. And then, so with cold email, I like I believe that cold email can be number one customer acquisition channel for pretty much, you know any B2B company. So if you do B2B then cold email is for you. That's for sure. It's hard for me to come up with niches where it wouldn't work. and the the only reason why. you know, if a company is not like, it's not crushing it with cold email, it's only because, like, there is they probably don't have like, right source of information on, like how to do this. That's why we right now we, we want to launch our coaching program. And just to show people, because we send millions of cold emails every day for our customers and we analyze every single successful campaign.
Nikita Bykadarov
00:16:37
We know exactly what's working, what's not and how to how to turn any company that you know can get any replies right now into the company that whose biggest problem is where? Where I'm going to find that many account executives and that's. That's true. I mean, our top 10% of customers are the biggest customers. They are the happiest people on earth. Every time I talk to them, they smiling. And then, you know.
Lee Murray
00:17:12
Because they're utilizing the tool properly and they have an adequate volume of leads, is what you're saying.
Nikita Bykadarov
00:17:19
Yeah. And also the mindset quite often what bring them to, you know, to this category is how they think. And quite often for example, in there are a lot of Legion agencies that can, you know, outsource Legion for, for companies. And when I talk to most of them, I say like, guys I know, like, very. Like lucrative niches for you where you can, you know, just, you know, you will be in that way better position than you are right now.
Nikita Bykadarov
00:17:55
And I explain them in details. Like what they need to change in their product offering, who they need to go after. Like in details and even sometimes even, you know, I can show them success stories. And and for some reason, most of them don't copy this approach. I don't know why.
Lee Murray
00:18:15
And it's yeah, that's what I find. That's what's fascinating about it because I have been. That person where I think I know better. Right. It's such a weird. It's such a weird thing that. Like, because it's like one on one side of it, you have to really know your audience to. Know how to message correctly to them. And that's getting to the formula. Yeah, but then I think I've been guilty of that as well, where I feel like I know them better. Like, if you were coaching me, right, I would feel like I know them better. And what would resonate with them better than you do? But you're coming at it from purely mechanical, like the tool side of it.
Lee Murray
00:18:55
So there's some kind of happy medium there where I might feel a little bit uncomfortable, but it's going to work, you know, that, that type of balance there. So explain that. I mean, how does that work? I mean, why why is it that way?
Nikita Bykadarov
00:19:11
It's just like I mean, we have over 2000 customers. by the time this show will go up, go out, maybe you know much more. And of course, we see, you know, what the you know, the companies that are doing cold email Successfully versus those you know, who who don't like. What's the difference? What do they do differently? And because we see so many, you know, cases like success and non success stories, I can I can tell like exactly. You know like couple of points where if you just, you know, change what you do here there and there and it will, it will make 90% of the difference just because I saw, you know, hundreds, other cases where, you know, the only thing that distinguish, you know, like separate successful and non successful cases, it's like this.
Lee Murray
00:20:22
Well you're, you're seeing all the patterns.
Nikita Bykadarov
00:20:24
Yeah. Yeah. Exactly.
Lee Murray
00:20:26
Right.
Nikita Bykadarov
00:20:27
Yeah.
Lee Murray
00:20:28
Yeah. So for that first year of growth from of Doso and you're using primarily cold email for that growth. Yeah. what did that trajectory look like from kind of day one to your, you know, in the 12 months? And, in terms of, like, revenue and revenue that was brought in by cold email.
Nikita Bykadarov
00:20:52
vast majority of our revenue came from cold email. at some point we start adding other channels. And recently we launched, for example, retargeting. we work a lot of with creators on different social media platforms. and like there was a lot of moments when, when we were shutting down all our marketing activities just because, like, we couldn't keep up with demand. Yeah. we started with only with cold email. And for the first probably six months, we didn't do anything else, and we were growing, you know, rapidly, but way slower than we wanted. So, like, We only recently became comfortable enough in our infrastructure where when, like, we can say, okay, let's double down on on marketing.
Nikita Bykadarov
00:21:54
And now we have a head of marketing. We have, you know, like marketing team that, drive that drives our growth. yeah.
Lee Murray
00:22:09
Because originally you had to you grew through cold email. It's very transactional. are you still using cold email as part of your mix?
Nikita Bykadarov
00:22:17
Yeah. Yeah.
Lee Murray
00:22:18
For sure. Okay. And it's still driving most of your, close leads?
Nikita Bykadarov
00:22:25
Not most. right now, I would say most of the leads, come from somebody, recommend us to their friends. Okay. just, Every time I ask, I hear people saying, like, hey, one of my friends recommend me. Yeah. And I guess I'm also our biggest customer. a big chunk of our biggest customers came through. You know, somebody referred them. So. But.
Lee Murray
00:23:02
I can I can confirm that because that's what that's how I ended up here, talking to you and looking at your tool more, you know, in detail. it's it's interesting because it sounds like you use cold email to grow in the first year.
Lee Murray
00:23:17
Go to market and you've now it's found it sort of, balance in your mix of marketing. And now you're growing more brand. Because if people are coming to you by referral and, you know, through these social influencers and various other places you're now. I mean, you have a product that has a reputation, which is your brand, and it's becoming visible in front of your audience outside of transactional cold email. So you guys are now growing that in a much more full marketing. There's a bit more more of a marketing strategy that's happening there.
Nikita Bykadarov
00:23:52
Yeah that's true. Also, it helps the brand helps with cold email quite often. And the last couple of weeks I because we am testing new product offering for new audience. I jump on sales calls and my calendar is fully packed with sales calls right now. It's like, how do I end up in this? Just to give you a like a concept, just last couple of days, we had like, a strategic session with my team. So we were planning, you know, Q1 how like what's going to be like, what's going to be our OKRs for Q1 and stuff.
Nikita Bykadarov
00:24:35
And it was like seven hours call just. And then after this call, I also had like five, six sales calls that booked from outbound just because I forgot to block the the rest of my day. I know that, I.
Lee Murray
00:24:52
Know that.
Nikita Bykadarov
00:24:53
It was.
Nikita Bykadarov
00:24:54
It was it was tough.
Nikita Bykadarov
00:24:55
And then I also have a lot of these calls for the next couple of days, just because I wait too long to, to say my team, can you please stop sending my calendar? Yeah. And like. Yeah. So and every time I'm on the call with not every time, but quite often I'm on a call with people who's not in the call email space, but they clearly they did their homework. They did some, you know, research about us and they jump on the call with a slightly different attitude. I remember like early call, like sales calls that I had. It was a completely different, completely different, attitude from from customers. So investing if you do cold email investing into in your brand, it totally makes sense.
Nikita Bykadarov
00:25:50
It will just make your conversations more warm. and sometimes you will just, you know, sometimes jump on the call and they already ready to buy. I can tell it in the first, you know, 10s and that's it. Like, okay, so just I want to waste more of your time.
Lee Murray
00:26:10
So yeah that's true. That's true demand right there that you've built and that's amazing. I mean that's the gold standard, I think for marketers and for companies with good solid products and solutions. so, you know, congrats on that. I mean, it's I'd be remiss to say, So this is great. You know, like, you obviously have done really well using cold email as a tool. As you're building your company, go to market and now you're, you know, expanding your strategy to include brand building and other things. what's the secret sauce? Like when we look at cold email, there's a bunch of marketers and salespeople and founders listening. what what would you tell them to focus on? All the patterns that you've seen and all the companies you've worked with sending cold emails.
Lee Murray
00:26:59
What are some of the top things that you would tell them to do again?
Nikita Bykadarov
00:27:03
Number one thing is to like adjust your offer. Like literally. So the for you. So let's frame it this way. There are certain businesses that are naturally built for SEO for example. And, And, you know, you know, there are companies that, you know, doing very well in SEO space. And there are some niches where it's it's not it doesn't make any sense to do SEO like we don't do SEO. It doesn't make any sense for us. not that many, you know, search queries out there for what we do. and the same is true for cold email, but with cold email. The good news is that you can adjust sometimes you can adjust your business model if you want to make cold email, your number, number one customer acquisition channel. So you have to adapt and quite often not like and that every agency knows that offer. It's the single like I talked to lead gen agencies a lot and they have they all have clients that they don't have any problems to booking meetings for, and then other clients where they just struggle to pay any meetings because their offer is not that good.
Nikita Bykadarov
00:28:37
Yeah. And the yeah. And what you can do in this situation is just to start adjusting your offer, knowing that you will email people that don't know you, they don't trust you, they don't want to commit for, you know, they, want to see, some kind of social proof and stuff. They don't want to carry a risk. So in other words, your offer should be, you know, risk free and stuff. So if you want to really, you know, be successful with cold email also the, the size of the market. So, this is one of the things that people, forget about. Is that for what? You know how many people out there is, like, is your, you know, total addressable market? Sometimes if you end up in a situation where only 2000 people in the world is your potential customer customers. I have bad news for you.
Lee Murray
00:29:45
When it comes to cold email.
Nikita Bykadarov
00:29:48
When it comes to cold email and many other channels, yeah, it's a lot easier if your thumb is huge.
Nikita Bykadarov
00:29:57
because you have a lot more room. and then, so you can adjust your product offer. and just to give you a perspective, we have, in the early days, we had a very solid product offer for region agencies who already do cold email. They know, you know, the the problem that we solve. and, of course they kind of we have a lot more success with this category. But when when we reach out to business owners of the small B2B companies with exactly the same offer, they sometimes don't understand, like what you're talking about. Setting up mailbox literally takes two minutes. They just don't know about this problem that you need. You know many of them, and you don't want to set them up on your main domain. but, many of them come, you know, from this background, and if I say I'm gonna, you know, set up hundreds of mailboxes in less than five minutes, it's just, you know, it doesn't resonate with them. So we had to come up with something else for, you know, B2B, business owners, and we start iterating on the product offer for them specifically, and we did so many attempts before we found something that.
Nikita Bykadarov
00:31:25
That's working. Actually working. We see based on the numbers okay, this is scalable. We can send, you know, whatever number of emails and it's gonna it's going to be successful. so like your offer is number one thing that you, can adjust the. I have good and bad news. bad news is that you never know what's going to work. So, like, the any, you know, brilliant idea that you you have probably won't work. And the the funny enough. Is that the most stupid idea you would never bet on will work the best? I don't know how it works. It's just like we run into the similar situation. It was like when my team shared with me the offer that worked the best, and it it outperformed everything that we sent, I was like. It's a stupid idea.
Lee Murray
00:32:23
Like it's human nature. You know, it's like you can't ever really know the idiosyncrasy or the nuances of personality and, and, you know, inside certain roles or whatever. That's what's so challenging for marketers.
Nikita Bykadarov
00:32:37
Yeah, exactly. So, so if you really want to, you know, to make it work, I would advise to experiment on this. And if you run less than 20 experiments, you didn't do anything. So like, the more experiments you run, the better. so that should be your number one goal when you're just starting. Like, what type of product offer, would work the best? And you will, you will see the one that. That works, that's for sure.
Lee Murray
00:33:13
what's interesting about this advice is that it goes right back to what you did when you launched. You validated before you launched your product. and so when you validated your product and what you would tell other people to do, what volume is valid. You know, experimenting and validation is that hundreds of people or thousands of people or, you know, how do you know when you've hit something that you can then scale?
Nikita Bykadarov
00:33:40
Like, for example, right now after just, you know, five calls with potential customers, they didn't end up buying.
Nikita Bykadarov
00:33:48
But I, I see okay. So this is workable. We can, you know, build the sales process and close them. I clearly see by, you know, first ten minutes of conversation, how it goes, how we like what the follow up. They ask follow up questions after the call. You know they connect with me on LinkedIn. I'm like, I see, okay, so these are the good signs. It means like this is the direction we should go. so the only just a handful of conversations for me is enough. But ideally you want to see how many people will end up buying your product. And,
Lee Murray
00:34:28
So so, so validating all the way to a sale.
Nikita Bykadarov
00:34:32
Ideally, yes.
Lee Murray
00:34:34
Yes. Okay.
Nikita Bykadarov
00:34:34
Sometimes it's impossible. there are some categories where you cannot do this, but you will see other signals like people really interested in in what you say, not just like, yeah, send me more info, you know, but they really interested our on the website, our biggest plan, cost like $2,000.
Nikita Bykadarov
00:34:58
And it's nothing compared to like, let's say you would run Facebook ads, $2,000. It's nothing like.
Lee Murray
00:35:06
Yeah, yeah, or Google ads or hiring a sales person or any of that.
Nikita Bykadarov
00:35:11
Yeah. That's true. And then And still. Like. And the thing that, you know, makes all the difference is that people who do this successfully, they always ask question, how can I, how can I do this? How can I 100 x this? So just they're asking like how to scale it. and then you know, like if you start asking yourself like this question, you will end up, you know, okay, so this is the, the bottleneck right now for me, this is the bottleneck a lot a lot of those bottlenecks also can help you to just eliminate and help you to scale. There are a lot of others like, for example, sales process might be, like, you know, salespeople, it might be very tough to, like, very difficult to hire a lot of salespeople.
Nikita Bykadarov
00:36:15
Sometimes you you need to innovate here. A lot of our clients use AI. a lot of, I also seen a few cases where just simple autoresponders. No AI. Nothing. Just like if then. If then. But very well built. Works insanely well. we also because our. One of the recent things that we introduced is, group demo. just because our sales team, they, their calendars, they just there is no empty space there. And our marketing team came up with this idea. Okay, so let's run group demos. Most of the customers, they ask the same questions, and we can, you know, just similar to webinars. And it's actually we can maybe we can switch. Maybe we will switch to webinars one day. sure. So the basically just ask yourself like how can I can exit and you will, you know, find an answer how to how to get to the point where, you know. And for, for each business it's like the so the, the things that I mentioned to you is just it's a it's on the, you know, supply side like my how your sales team will will handle this if you some people struggle with actually getting their emails to inboxes and this is something that we helping them with.
Nikita Bykadarov
00:37:53
and that's why they couldn't scale their cold email campaigns because like, every time they try to scale it, their reply rates go down. and this is where mail also is helpful. And we actually have we have advisors, Experts that will that actually set up calls with our customers and explain, okay, if you want to, you know, scale your campaigns, you should really pay attention to this, that and that. And then, you know, you just scale and it works.
Lee Murray
00:38:26
Yeah, I can imagine that would be a bottleneck or a hurdle for adoption of your product or customers. Sign on. They're excited about it. They start playing around with it and then they hit a wall. So they need that a little bit more expertise, help to get them through getting it running. And then you said you do some coaching to to help people, you know, figure out exactly what to make work. I mean, that's invaluable, to a to an organization that is trying to, to scale revenue or to grow revenue, to have that as sort of like a off site team that's helping them with this channel.
Lee Murray
00:39:03
I think that's awesome.
Nikita Bykadarov
00:39:05
Yeah. Yeah, that's that's true. And also the, the cold email in in recent years become more and more affordable. so a lot more organizations start doing cold emails, start doing, cold emails successfully.
Lee Murray
00:39:24
So that's awesome. This has been an awesome conversation. I appreciate your time getting on here because I know you're packed on your schedule. you know, we want to send people your way. Obviously, we send an email doso.com. We'll put that in the description. should we send them to you on LinkedIn or where should we send them to get connected to you?
Nikita Bykadarov
00:39:43
Yeah. The these days, I'm the most active on LinkedIn. anyone who's, interested in learning how to do cold emails successfully can, follow me on LinkedIn. We also just launched our slack community. I'm really happy about the type of conversations we have there. It's actually a very nice place to learn how to do to do.
Lee Murray
00:40:08
Your customers only.
Nikita Bykadarov
00:40:11
Yeah. Anyone can join.
Lee Murray
00:40:13
Okay. Yeah. We we need to know the link to that because I want to get into that personally.
Nikita Bykadarov
00:40:17
Yeah. There is a lot of very interesting and very helpful conversations that are going on there. I already like, see the value. but also like sometimes it might be very helpful just to be in the group of people that do cold emails successfully just to see that, okay, this is possible. I can do this. So just, you know, it can be.
Lee Murray
00:40:43
Yeah, that's going to be that's going to be great. I definitely want to jump in on that. there's so much more to talk about here. I could go on for another half hour, but unfortunately we gotta cut it. So thanks again for coming on, and I hope that everybody that listens to this got a ton of value. I know I did personally, so, thanks for that.
Nikita Bykadarov
00:41:03
And thank you for, for inviting me. It was a very interesting conversation.