How to Use Behavioral Psychology to Set Pricing with Etinosa Agbonlahor, CEO at Decision Alpha

Written By Lee Murray

In this episode of Exploring Growth, host Lee Murray sits down with Etinosa Agbonlahor, CEO at Decision Alpha, to explore how behavioral economics can transform the way businesses think about pricing. Rather than focusing solely on numbers, Etinosa explains how customers make purchasing decisions based on context, trust, reference points, and perceived value.

Tune in to learn how behavioral economics can help you price with greater confidence and create more value for both your business and your customers.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Etinosa – https://www.linkedin.com/in/etinosasere/

Lee Murray
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