How to Build an Infrastructure for Generating Higher Quality Leads with Maeve Ferguson, CEO at Maeve Ferguson

Written By Lee Murray

In this episode of Exploring Growth, host Lee Murray sits down with Maeve Ferguson, CEO of Maeve Ferguson Consulting, to explore how B2B companies can generate and qualify better leads. Maeve shares how diagnostic assessments, personalization, automation, and AI can help businesses identify high-value prospects and create more effective sales journeys.

Tune in to learn how smarter lead qualification can turn your sales funnel into a scalable growth engine.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Maeve – https://www.linkedin.com/in/maeveferguson/

Lee Murray
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