Building A $2M Business, A Community & A New Life Inside 2 Years with Elina Panteleyeva, Founder at Dood Woof

Written By Lee Murray

In this episode of Exploring Growth, host Lee Murray sits down with Elina Panteleyeva, founder of Dood Woof, to unpack how she turned DIY dog content into a fast-growing pet brand in just two years. With no prior product experience, Alina bootstrapped her company from zero to nearly $600K in year one and is on track to hit $2 million in year two. They discuss the power of focusing on a niche, documenting the journey, leveraging organic content and influencer partnerships, and building trust through authenticity.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Elina – https://www.linkedin.com/in/elina-panteleyeva-24049ab5/

Lee Murray
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