After five years of meeting and working with small businesses we have seen a lot of marketing mistakes. We decided to curate what we've seen into a top 12 list for you to use as you seek to grow your business.
We tested the limit of our team's capacity last week. This challenge has proven to be just that, a real challenge. But, after all of our work get it done, we feel confident it is helping us become a better agency. We are putting ourselves in our clients' shoes and have had the chance to see first hand how difficult it can be to generate new leads outside of your current client referrals.
By the end of the week we received 34 connects back from a total of 84 invitations. Since our expectation was to get about 10%, we thought 40% was great!
90 Day Lead Generation Challenge - Building a Sustainable Lead Generation Machine in 90 Days (Week 1 of 12)
If you have struggled at times to produce a solid system for generating quality leads, this challenge might interest you. We decided to create an internal 90 day challenge to build a lead generation machine. Then we thought, why not open it up to other like-minded companies and share the love? Continue reading...
Most of our clients have been in business for at least a decade or longer and have had a website for most of that time. When we meet them, typically they know there should be some kind of update but are unsure exactly what that should be or how to go about making the changes.
Sometimes you don't have to look very far to find additional revenue. In this post we talk about the simple three steps we took to increasing our client's revenue by 20% year over year and how it improved his business systematically for the long game.
Running a medical office usually comes with wearing many hats. Putting out fires can be the extent of entire day sometimes. Unless you have some eager and savvy employees who want to help out with marketing, updating social feeds and redesigning your website usually gets put on the back burner.
With the onset of the digital age, old-school marketing has started to become less and less relevant. Access to the internet has established a new precedence for finding solutions to needs in the marketplace. A consumer no longer has to wait until they are interrupted by an advertisement to see the solution to their problem.
As a community bank there are so many hurdles to jump over in order to compete with the big banks. Some days it feels like the story of David and Goliath.
But if you remember correctly, one of the main reasons David won that battle was because he was an unlikely opponent. He was a shepherd who had perfected his rock slinging skills. Goliath was simply brute force. (Read more)